When a growing business hires us for "a website," we're usually already talking about five technical decisions that were made before we designed a single screen. And those five decisions determine whether the site ends up as a real business asset or an expensive business card.
Landing page vs full site
A landing page is a single screen optimized for a single action: fill out a form, request a demo, buy a product. It's the right call if you have one specific service, a paid Google Ads campaign, or a focused launch.
A full corporate site (3-10 sections) is for when your prospect needs to explore: what you do, case studies, team, contact. Most SMBs need this, not a landing.
Rule of thumb: if your average prospect arrives already knowing what they want, go landing. If 80% arrive curious, go full site.
Key insight: if you're not sure yet which service you want to sell, a full site always leaves you with more options than a landing.
Template with an editor vs custom (Angular, React, Next)
A template-based content manager wins when the person editing is non-technical and publishes posts or products regularly: it ships with editable themes and add-ons for almost everything, already assembled. (We don't work with WordPress or content managers of that kind: we build custom. It's still worth knowing what you gain and lose on each path.)
Custom wins when:
- Performance matters (Core Web Vitals under 2.5s LCP, CLS under 0.1)
- The UI has complex interactions (calculators, configurators, dashboards)
- You need integrations with external systems (payment gateways, APIs, your ERP)
- Technical SEO matters (hreflang, rich JSON-LD, real i18n)
For many growing businesses a template with an editor is enough. For those that need performance or integrations, custom saves pain later.
Related reading: if you sell physical products both in-store and online, the website is only half the problem — you need a POS system that keeps stock in sync between both channels. We compared the four most-used POS systems in Chile (Defontana, Bsale, Toteat and Rofex) in POS Systems in Chile 2026: an honest comparison.
Hosting: cheap vs real
Cheap hosting starts around $3/month. Works fine… until the site starts ranking and you hit 500 visits a day. Then you discover you share CPU with 200 other sites, TTFB is 1.5 seconds, and Google penalizes your ranking.
The minimum for a business that wants to grow:
- Real CDN (Cloudflare, Fastly, or baked into Vercel / Netlify)
- Automatic SSL (Let's Encrypt)
- TTFB under 200ms in the region where your customers live
- Automatic daily backups not stored on the same host
Realistic minimum budget: $15-30/month. Cheaper than that and you're paying in load times.
SEO: technical vs keywords
SEO that actually sells isn't keywords — it's technical foundations. In order of real impact:
- Core Web Vitals — LCP under 2.5s, CLS under 0.1, INP under 200ms. Google uses these as direct ranking factors.
- Mobile-first — mobile accounts for ~70% of traffic. If mobile is broken, you lose.
- Structured data (JSON-LD) — Organization, LocalBusiness, Product, Article. Google rewards you with rich snippets.
- Sitemap + robots.txt — without these, Google doesn't know what to index.
- Unique meta titles and descriptions per page — not copy-pasted.
Keywords matter only after all of the above.
Post-launch support
Almost nobody thinks about it when getting quotes, and it's what breaks most projects. Ask your vendor:
- What's included in the first month after launch?
- How do you request a minor change (copy, image)? Is there a cost?
- What happens if the server goes down on a Sunday?
- Is there an optional monthly maintenance plan?
If the answer is "we ship it and we're done," you're signing up for future problems.
At Webiados
We consider all five decisions from the initial brief — because changing any of these after launch costs 10x. If you're evaluating a quote or you already have a site that isn't performing, reach out and let's review it together.
Before asking for a quote, see what it costs. All our prices are published at webiados.com/en/precios.